General Jimmy

Writer / DJ / PR Manager / Fat Bastard

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Darren on Beyonce – It’s ALL a Blag

There’s been a bit of hoo-hah about Beyonce singing at the Obama inauguration, particularly with her admitting now that she mimed. Darren sent me the below before the Knowles revelations and as always he had a twist on the relavence of it all…

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Photo: 2013 Publicity Photo of multi-millionaire Pop Singer Beyoncé Knowles announcing yet another promotional deal with Pepsi.

People often wonder what will become the next threat to the survival of Humanity. Here are a few of the main possibilities…

  • World War III, featuring the Heavyweight Title Fight: America vs. China for the opportunity to become undisputed champion of the world.
  • A mutated virus, either a product of nature or a biological weapon in the form of Influenza or, more worryingly, Ebola hemorrhagic fever.



Whilst these views should be taken seriously, I think it’s much more simpler and easier to understand when assessing this simple definition:

Hypocrisy.
n.
1. the condition of a individual pretending to be something they are not, especially in the area of morals; a false presentation of belief or feeling. — hypocrite, n. — hypocritic, hypocritical, adj
.

This reached ‘Mt. Everest’ levels at the second presidential inauguration of Barack Obama in Washington D.C (USA) on Monday 21st January 2013. Specifically, the invitation of Beyoncé to sign the national anthem as the climax of this historic event.

Now, Beyoncé has signed a $50million (£30million) deal to promote Pepsi but Michelle Obama, from the very offset of her role as ‘The First Lady’, has been busy promoting Healthy Living. Erm… let’s compare & contrast shall we…


THEN…

It get’s better as everybody watching, either those estimated 800,000 in Washington or Billions watching across the world, witnessed Beyoncé deliver big-time with a traditional yet unique interpretation of the “Star-Spangled Banner.”

Now wait for the comment from the presenter at the end of the below performance, as it nicely goes into the final section.

But, it seems the truth at times can expose the trickery played on the masses, the best explanation coming from the over-lords of American Hollywood Gossip: TMZ.

I like the reaction of Harvey Levin (wearing the Green Polo Shirt), who is completely stunned at the slyness and front to do such a thing at such an occasion. This being the same man that founded TMZ who knows full well the levels of deception that celebrities are willing to use in self-promotion. Watching it, it felt like Levin viewed it as a step-too far.

If, such an audacious blag (Liverpool [UK] slang term meaning ‘clever con’) can be played, then what else has OR will be pulled on millions or even billions of ordinary people..!!

As for Beyoncé Knowles, her blag has not only failed but backfired on her spectacularly, as she is going to be delivering the Half-Time Show at the NFL Superbowl in New Orleans on Sunday 3rd February 2013. You see, Pepsi have been, even for their standards, going into hyperbolic-overdrive around this fact since November 2012.

The game itself sees for the 1st time; rival coaches being Brothers:

John Harbaugh (Baltimore Ravens) vs. Jim Harbaugh (San Francisco 49ers).

So, due to her endorsement deal alongside the clash of the Harbaugh Brothers, this Superbowl will be the most watched in history, as even those not into sports are likely to tune in.

As Half-Time Performer, Beyoncé under contract with the NFL, will have to do at least one Press Conference in front of the world’s media. I guess some questions around her ability to perform on the big-stage are going to be asked directly to her, which will in turn lead to some awkward karma moments.

So, reader what would you rather have celebrity or integrity? This is the question that will not only decide the outcome of the Twenty first Century but possibly Humanity itself.

Additional Reading:

‘In Beyoncé Deal, Pepsi Focuses on Collaboration’ – (The New York Times Newspaper [USA], Sunday 9th December 2012)

‘Laurie David Talks Beyonce’s Pepsi Deal On HuffPost Live (VIDEO)’ – (The Huffington Post, Thursday 17th January 2013)

‘Beauty brand L’Oreal accused of ‘whitewashing’ Beyonce’ – (The Daily Mail Newspaper [UK], Friday 8th August 2008)

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Nuff said.

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